7 Trending Social Media Content Types That Work

When it comes to trendy social media content, the type of content you surf online is pretty much the same. But the question is, do you know what they are called and how important they are to support your business? No? Do not worry.

In this blog, we will discuss all the types of social media content that are suggested and used by almost every digital marketing agency and many other places. So, let us dig into that. Here you go.

Trending Social Media Content

Before heading toward the trending content, you must consider conducting a social media audit. It is an essential step to make a clear road map by analyzing your current status. Here are the types of social media content that are famous currently:

Short Videos

If you surf social media, then you must have noticed that in the past few years, short videos have taken over social media platforms. The video is less than 10 minutes in duration and is slotted in the category of short videos. From Reels to YouTube Shorts and TikTok, all are types of short videos.

Generally, the length of these videos is 0-3 minutes and they have proven themselves as the strongest mediums to connect to potential audiences. So many platforms are getting more users than ever because of this content, and some of them are Instagram, TikTok, and YouTube.

If you hire a digital marketing company in Jaipur then they will also suggest including short videos for your strong social media presence. Also, the best example of using short videos as an advantage for creating an amazing brand identity among an audience is The Rang, which is a Vietnam indian food restaurant.

Long Videos

As short videos are great for your daily engagements long videos are unbeatable for building brand image. If you want to convey something or want to do storytelling that is 10 minutes long or more than that then long videos are the best medium to do so.

Also, the best medium to convey your long video content is going to be YouTube. It is the platforms that are made for long video content because Shorts were launched very recently, before those platforms were known for longer video content.

The best example of this content and its success can be taken from Buzzfeed’s Tasty. This YouTube channel has a range of long videos, from recipes to quick cooking and cooking games.

User-Generated Content (UGC)

UGC is the content that is created by unaffiliated individuals with your brand and for your brand. The motive is to create relevancy and authenticity of your brand for different users. Also, UGC is the perfect example of the power of social media content.

If you want to understand what is UGC then let us tell you. Have you read reviews and ratings of a product on Google before buying it? If you did, then it is the same process. It is your peer review before trusting a brand that is 100% genuine and can be trusted. This is why almost every Social Media Marketing Company in India focuses on UGC.

The best platform to post your UGC is got to be Instagram. You can post short videos, long videos, carousel posts, Insta stories, etc. Before, Instagram X was the hub for UGC, but in the past 3-4 years, the dynamics have changed, and Instagram has taken over the marketplace.

The best example of UGC is Stonewood Homestay because they have been reviewed by many users including some famous influencers.

Live Streams

The next type of content in line we have is live streams. Imagine you can now easily make your digital family part of every event or product launch you have. You do not have to just inform your audience but also make them a part of your launch through this type of content. Now, you know the reason for the hype.

Live streaming is becoming common for many platforms, but the best platforms to go live are Instagram, TikTok, and YouTube. These platforms are very popularly used by users and even celebrities. It is a strong medium to showcase your authenticity by showing behind-the-scenes and much more through live sessions.

Poll and Questions

The next type of content on our list is polls and questions. The best way to get engagement on your social media account is by posting something interactive, which is the main focus of social media advertising activities. Here are the polls and questions. Most influencers, celebrities, and social media users post these polls and questions on their statuses or stories to interact with their audience or followers.

You do not have to have a legitimate question to ask your audience. It can be about anything you can ask them what should wear for the day by providing them with two options of outfits. As a business, you can ask for product choices or color choices. Also, you can hire a Digital Marketing Company in Jaipur to do this job for you.

The best platforms for polls and questions are Instagram, LinkedIn, Reddit, X, and Meta. The best example of polls and question engagement can be seen with Fortune.

Influencer Collaboration

We have mentioned influencers before in this blog, so we must understand how important part have influencers have become to the social media industry. You can target an audience that is potentially loyal to a respective influencer and would trust your brand because of them. By now, if anybody mentions social media, you think of influencers.

This is how immensely influencers have taken over the social media game. Influencer collaboration with brands will give you good exposure and make people reach out to your product or services effectively. Instagram, TikTok, Twitch, and YouTube are the best platforms for influencer marketing.

The best example you can see of influencer collaboration is Charli D’Amelio with Dunkin’. People know Charli as a huge Dunkin’s fan too.

Memes

What is social media without memes? Right? So, promoting your brand through memes is a genius idea. You can create humor from an ongoing trend by representing it in your own way.

Also, you can add your creativity to create humor or joke about yourself that can become a trend. But the point is Meme game never fails. The best platform for creating this content is Instagram, Meta, X, YouTube, TikTok, etc. If you are willing to up your SEO game, then you should hire an SEO company in Jaipur or any other place.

The best example of this meme social media content is what Zomato did with its creative meme ideas, and they go viral every time.

Last Words

Finally, we can say that different types of social media content can help you build a strong social media presence. As a leading digital marketing company in Jaipur and in India or any other place, you must take care of all these content types while posting for clients. 

Verve Online Marketing is the best Social Media Marketing Company in India that can help you build a strong social media presence through unique content creation and strategies. To know more please check out the website today.