In-App Messaging Explained

For commoners, it is the notification that appears while using the app, but for business applications, in-app messaging is the way of increasing interaction, consistency and responses from the client end. The article cruises you through every probable question related to in-app messaging – evergreen being what is in-app messaging?

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What Are In-App Messages? 

No matter which business application you hold, in-app messages are the elixirs for you.

In-app messages are messages that help businesses to communicate effectively with their app users when they are logged in to the app. Amongst other direct modes of communication like push notifications, mobile wallets, email and SMS, in-app messages are the hyper-targeted notification type that is sent to the user seeking instant responses. After all, it is the most loved marketing tool for companies and digital marketers as the audience you are targeting is already using your services that hold the highest probability of conversion from your notification. 

How Effective Is In-App Messaging Tool? 

Talking about the effectiveness of in-app messaging tool integration, this is one of the best bets for any enterprise-level application as it not only notifies the customers but increases the probability of their response. As per the recent mobile engagement surveys, in-app messaging fetches 8 times more responses than push notification. 

(image source: clevertap)

You are targeting active users. Why don’t you get immediate responses? If compared to push notification, in-app messages have an avg engagement rate of 26% for medium-performing applications. Whereas for highly optimistic apps, the engagement rate goes up to 44% with the help of in-app messages.

Responsibilities 

Users have 100% control on their personal smartphones and if you get the privilege of direct communication, make sure you focus entirely on relevance. In-app messaging is so far the perfect way of communicating with your clients and influencing them seeking instant responses – by showing tailor-made deals The profitable use of in-app messaging requires prior strategies – make sure to send the right message to the right person at the right time.  

What Are The Exclusive Benefits Of In-App Messages?

A professional IT Consultancy will certainly let you pass by these below-mentioned benefits of in-app messaging as an orientation to the technology.

1. Reach Your App Audience 

While push notification is the most optimistic and result-driven tool that gets users back to using the app – it is able to control only 45% of the customer decisions. On the contrary, the in-app messaging process (the part of your app experience) does not need an opt-in and is able to convert a larger number if not all the users. The success rate again depends on strategy implementation and relevance.    

2. In-App Experience

People might ignore external pop-ups but will involuntarily focus on the updates and messages from the app they are currently using. The in-app messages look and feel like an app’s native functionality or service. Even if you are shooting a promotional message, it appears like a service you are offering that benefits your users at the best. Focus on highly personalized and non-advertising content.  

3. Personalized Messages  

As said above, in-app messages are hyper-targeted messages that seek instant responses. That means whether you want to improve your sales or promote a product, in-app messaging proves to be the best communication bridge that you can build to increase and retain your clientele. 

Vervelogic consistently helps you with the purpose by designing and implementing custom in-app messaging technology that you can use as a weapon to shoot the bull’s eye. With deep-linking technology you can anytime assign the destination to the messages in your app or website (pages with highest impressions, homepage, etc.)     

4. Easy Authorization 

Does it need special coding every time there is an update? No, therefore in-app marketing is loved by a company’s marketing department. Whether it’s a simple text banner or an edge to edge HTML5 display, the marketing and content team holds the sure shot benefit of interacting with clients easily without any code change or update. 

What Are The Types Of In-App Messages?

Here are the types of in-app messages that are used to instantly fetch customer attention to what you have to offer. 

1. Short Banner Styles

This is the simplest and subtle mode of in-app notification where the message appears in ribbon form either at the top or bottom of the app interface. The banner often targets the home page to get the first glimpse of the user. 

2. Chats and Posts 

Chats and posts are the most generic type of in-app messaging tactic that encourages the visitors to convey their queries, or use it to announce product launches, update or to welcome new users. The technology is well explored in the favor of the businesses by enhancing user experience from the application. 

3. Edge-to-Edge Displays

The complete ground to display a message or an update. The user has no choice but to look at the update, the app has to show – following which they can press skip or accept. Such in-app messages have a lot of room for content except text – you can involve videos, images to create a good first impression on your app users.    

4. Product Tours 

The message pop-ups that cruise a user through the product UI to make them aware of its features and functionalities. Leave the option to skip the tour if one is already familiar with your app’s usage.

How In-App Messages Contribute To Content Marketing And Management? 

App messages whether its push notification or the in-app messages, remain temporary in nature until you employ a message center to work in your favor. A message center assigns in-app messages a place in your application for the app user to see it as and when they are logged in to that page. This not only makes it easier for the app user to find the right content, it also creates a strong communication bridge between the user and the business. You can certainly prioritize your valuable content through in-app messaging.

For instance, the promotional content for your other social media and marketing purposes can easily be re-routed to be an in-app message to let your audience know what great you have to offer. An example is Nike, which uses in-app messaging to directly pitch to the soccer fans showcasing their fresh arrivals, creating a virtual content stream of their brand for the users. 

(source: Softonic)

Is in-app messaging enough? With years of experience as an App Development and digital marketing agency, we find these digital marketing strategies immensely helpful for your business (startup or established).

Which Is The Right Time To Use In-App Messaging For The Best ROI? 

The right message at the right time increases the probability of conversions by 80% and therefore a business must know the common yet most powerful use cases of in-app messaging ensuring the maximum ROI: 

1. Welcoming and Onboarding Notes

Personalization is the key to retaining your clients.

Make your app users feel welcome by shooting a welcome message that is personalized by their name. Onboarding is the message highlighting the mandates for using the application. Studies confirm that 80% of the audience is likely to dart away to other applications if there is less of communication or a personal touch. Do not be a failed example and start using in-app messages to welcome and guide your valuable clients.  

2. Feature introduction 

Guide your clients to your app’s features to help them utilize the product to its best.

As and when you update the application for new features or any other upgrade, make sure your audience knows about it. Use in-app messaging to introduce a feature(s) to catch user’s foremost attention and guide them to its usage in their favor. Do not risk getting the feature unheard. 

3. Promoting the deals 

Fetch the very first glimpse of your target audience to the promotion under your roof.

Do not let your clients miss any of the great stuff on your part, curate promotional content and execute them through in-app messaging. US Open and Nike are the perfect examples of how to use the approach to promote deals. In the US Open case, they used location targeting in the application by analyzing users’ previous in-app behavior which led to 32% conversion rate.  

4. Customer service

Timely service app on their account is mandatory.

Informing the users about account requirements on their part is another use-case of in-app messaging. Providing users with service updates on their accounts is one of the highly profitable ways of enhancing user experience and helping them engage in your application. 

5. Transaction Updates

Notify them about their recent purchase.

Inform your app users anytime they make a purchase through in-app messaging. Let them know you acknowledged their online payments and the payment status (approved or rejected) based on the situation.  

End Note

Every online business is heading towards improving its services to be more personalized and less generic. Go with the flow and learn more about in-app messages and their implementation specifically to favor your business. To execute this technology in your favor targeting the sales, reach out to Vervelogic. We are a message away from you…